Tag Archives: reusable content

Chief Marketer: TOP 4 CONTENT MARKETING TRENDS FOR 2015

Byline by Dana Drissel, published by Chief Marketer Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilize due to the downfall of traditional static … Continue reading

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Product Marketing is Evolving… Is Yours?

The customer-facing role of product marketing is rapidly changing. Customers are driving the sales process and expect a more hands-on interactive experience as a result of the consumerization of technology. As a result, companies need new ways to captivate and … Continue reading

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iMediaConnection: How to Lower Costs by Repurposing Content

How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading

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