Category Archives: CEO Corner

Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

An increasing number of B2B enterprises are adopting interactive content as part of a digital transformation strategy. AR and VR are the next frontier. Continue reading

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Kaon Driving Use of Virtual Reality for Enterprise Sales and Marketing

As one customer recently noted, so many B2B companies are using virtual reality for the technology, for the ‘wow,’ to draw potential customers. Yet, those customers walk away remembering the fun they had playing a virtual reality game in a … Continue reading

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Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging. “When marketers create value messaging, the customer’s expectation … Continue reading

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