Author Archives: KaonTrendSpotter

Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

May 27, 2014 – Byline by Gavin Finn, published by Direct Marketing News Why Being ‘Risk Averse’ is Bad for Your Career What opportunities for achieving great success are we missing by studiously avoiding perceived risk? Many B2B professionals, from marketing, sales—and even … Continue reading

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Chief Marketer: Digital Transformation, The Next Level of Sales Enablement

May 14, 2014 – Byline by Gavin Finn, published by Chief Marketer Digital Transformation, The Next Level of Sales Enablement Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with … Continue reading

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Diagnostic and Interventional Cardiology: Mobile Technology Enables New Level of Customer Engagement in Medical Marketing

May 1, 2014 – Byline by Gavin Finn, published by Diagnostic and Interventional Cardiology Mobile Technology Enables New Level of Customer Engagement in Medical Marketing When physicians interacted with an iPad their degree of interest in a product increased by as much … Continue reading

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