Tag Archives: interactive marketing

The Science Behind Why “Good” Marketing Makes Selling Much Easier

Posted on September 5, 2013 by Gavin Finn

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading →

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Lack of Innovation is Hurting Your Career

Posted on August 21, 2013 by Gavin Finn

Everyone knows the old adage: “Insanity: doing the same thing over and over again but expecting different results.”, often attributed to Albert Einstein. Yet, many B2B marketers continue to pursue the same tactics and strategies, deluding themselves into believing that … Continue reading →

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4 Tips for Creating A Killer Product Presentation for Your Sales Team

Posted on December 17, 2012 by kaonmarketingguru

According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading →

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