Tag Archives: sales meetings

Now You’re Talking My (Marketing) Language

Posted on August 14, 2013 by kaonmarketingguru

Singing the Same Tune Getting everyone within your organization to use the same vernacular when talking about your products is an ongoing challenge for marketing departments. Creating a consistent, concise, and compelling marketing message should be more of a good … Continue reading →

Posted in Marketing Guru | Tagged , , , , , , , , , , , | Leave a comment

4 Tips for Creating A Killer Product Presentation for Your Sales Team

Posted on December 17, 2012 by kaonmarketingguru

According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading →

Posted in Marketing Guru, Sales Tools | Tagged , , , , , , , , , , , , , , | Leave a comment

Marketers Are Driving Sales Enablement Tools, at the Request of CEOs

Posted on May 21, 2012 by kaonmarketingguru

Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading →

Posted in Marketing Guru, Sales Tools | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment