Tag Archives: marketing

Marketers Only Get One Chance to Make a First Product Impression

Posted on June 4, 2012 by kaonmarketingguru

First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading →

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Marketers Are Driving Sales Enablement Tools, at the Request of CEOs

Posted on May 21, 2012 by kaonmarketingguru

Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading →

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B2B Marketers Top 3 Problems

Posted on May 15, 2012 by Gavin Finn

I’ve been fortunate to attend (and be an invited speaker at) several industry conferences and events this year, and it seems to me that there are some interesting threads that have emerged. In speaking with marketing executives from a wide … Continue reading →

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