Tag Archives: 3D interactive product marketing

Video is Out, Interactivity is In

Posted on November 7, 2014 by Kristy Pauloski

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading →

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Why Engagement Leads to Revenue Growth

Posted on June 26, 2014 by kaonmarketingguru

Getting prospects to REALLY understand your complex B2B offering, and why your solutions are better than the competition, is one of the hardest things for a marketer to achieve. Many of us fail at successfully communicating our differentiation and inevitably loose … Continue reading →

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Video: An Event Engagement No-No

Posted on October 25, 2013 by kaonmarketingguru

Display technology is becoming more and more prominent at events, with nearly every customer engagement having a large HD monitor, touch screens or vivid custom-built displays. Despite all these flashy content delivery methods, there has been an overwhelming amount of … Continue reading →

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