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Tag Archives: sales tools
Video is Out, Interactivity is In
Four things that videos CAN’T do [that Interactive Applications CAN]: Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading
Posted in 3D Products
Tagged 3D, 3D interactive product marketing, 3D Product Models, 3D Products, B2B, B2B marketing, Blog, Business, business challenges, complex products, Content marketing, Customer experience, engagement, engagement marketing, Innovation, interactive, interactive marketing, iPad, Kaon, Kaon Interactive, sales tools
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The Utopian Future of Channel Selling
Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading
Posted in Channel Partners, Marketing Guru, Sales Tools
Tagged 3D Products, access, channel, Channel Partners, Global, interactivity, marketing, OEM, online, product demonstrations, sales, sales tools, tools, training, Vars, worldwide, worldwide sales
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Global Marketing Alliance: The Blurry Line Between Marketing & Sales Enablement
January 29, 2014 Byline by Gavin Finn published by The Global Marketing Alliance The Blurry Line Between Marketing & Sales Enablement When was the last time your sales team applauded when your marketing team delivered materials or content for them … Continue reading
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