Tag Archives: engagement

Video is Out, Interactivity is In

Posted on November 7, 2014 by Kristy Pauloski

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading →

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Diagnostic and Interventional Cardiology: Mobile Technology Enables New Level of Customer Engagement in Medical Marketing

Posted on May 1, 2014 by KaonTrendSpotter

May 1, 2014 – Byline by Gavin Finn, published by Diagnostic and Interventional Cardiology Mobile Technology Enables New Level of Customer Engagement in Medical Marketing When physicians interacted with an iPad their degree of interest in a product increased by as much … Continue reading →

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Video: An Event Engagement No-No

Posted on October 25, 2013 by kaonmarketingguru

Display technology is becoming more and more prominent at events, with nearly every customer engagement having a large HD monitor, touch screens or vivid custom-built displays. Despite all these flashy content delivery methods, there has been an overwhelming amount of … Continue reading →

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