Tag Archives: Kaon

ABCs of content marketing and why it matters to brands

Posted on December 15, 2014 by Kristy Pauloski

 Byline by Dana Drissel, published by Mobile Marketer. So many people today have a preconceived idea of what content marketing is, but do any of us really know? Content marketing is creating and distributing valuable, relevant and consistent information that … Continue reading →

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Video is Out, Interactivity is In

Posted on November 7, 2014 by Kristy Pauloski

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading →

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Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

Posted on May 30, 2014 by KaonTrendSpotter

May 27, 2014 – Byline by Gavin Finn, published by Direct Marketing News Why Being ‘Risk Averse’ is Bad for Your Career What opportunities for achieving great success are we missing by studiously avoiding perceived risk? Many B2B professionals, from marketing, sales—and even … Continue reading →

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