Tag Archives: sales

Sales Enablement – Is There Anything More Important?

Posted on November 7, 2013 by Gavin Finn

There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. But wait, marketers will protest, Sales Enablement is only one of … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , , , | Leave a comment

The Science Behind Why “Good” Marketing Makes Selling Much Easier

Posted on September 5, 2013 by Gavin Finn

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , , , , | Leave a comment

Two Reasons Why Companies Might Buy Your Product

Posted on January 7, 2013 by Gavin Finn

When we are selling or marketing in a B2C environment, the products either met a real need, or they satisfy a consumer “want/desire”.  But, in a B2B world, have we ever really thought about why companies buy? Companies may buy YOUR product … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , , | Leave a comment