Tag Archives: marketing strategy

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Posted on February 15, 2017 by Kristy Pauloski

Augmented Reality: What is it and Why B2B Marketers Need It Continue reading →

Posted in Sales Tools, Trade Show Trends, Uncategorized | Tagged 3D Product Models, AR, augmented reality, B2B marketing, Digital marketing, Immersive experience, Interactive engagement, kaoninteractive, marketing strategy | Leave a comment

Working Mothers ‘Don’t Cry Over Spilled Milk’

Posted on September 20, 2013 by kaonmarketingguru

Why? Because we don’t have the time. 41.6% of women working fulltime have children under the age of 2. Does that surprise you? It surprised me. As a Senior Director of Marketing and mother of a 6-month old boy, I … Continue reading →

Posted in Marketing Guru | Tagged conference, marketing, marketing moms, marketing strategy, strategic, strategic thinking, time management, tips for working mothers, trade show, working moms, working mother, working mothers | 1 Comment

Two Reasons Why Companies Might Buy Your Product

Posted on January 7, 2013 by Gavin Finn

When we are selling or marketing in a B2C environment, the products either met a real need, or they satisfy a consumer “want/desire”. But, in a B2B world, have we ever really thought about why companies buy? Companies may buy YOUR product … Continue reading →

Posted in CEO Corner | Tagged B2B marketing, B2B selling, competitive advantage, customer behavior, customer relationships, marketing, marketing strategy, reasons for buying, sales, why companies buy | Leave a comment

Tag Archives: marketing strategy

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Working Mothers ‘Don’t Cry Over Spilled Milk’

Two Reasons Why Companies Might Buy Your Product

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