Tag Archives: marketing strategy

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Augmented Reality: What is it and Why B2B Marketers Need It Continue reading

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Data Analytics Is Critical For Success

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. This type of information can be leveraged not only by marketing, but also in other areas … Continue reading

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B2B FINALLY Immersed in Social Media

All right, all right. It took me a while to overcome the preconception that social media wasn’t just for B2C. As a B2B marketer I have finally come to the realization that social media MUST become a vital part of … Continue reading

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Working Mothers ‘Don’t Cry Over Spilled Milk’

Why? Because we don’t have the time. 41.6% of women working fulltime have children under the age of 2. Does that surprise you? It surprised me. As a Senior Director of Marketing and mother of a 6-month old boy, I … Continue reading

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Two Reasons Why Companies Might Buy Your Product

When we are selling or marketing in a B2C environment, the products either met a real need, or they satisfy a consumer “want/desire”.  But, in a B2B world, have we ever really thought about why companies buy? Companies may buy YOUR product … Continue reading

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