Tag Archives: competitive advantage

Should Sales Training Be the Responsibility of Marketing?

Did you know that the average sales call lasts approximately 1.5 minutes? And a first impression is formed in the first 7 seconds? Average Talk Time/Call = 1.5 minutes. Average Cold Call Prep Time = 3 minutes. Average First Impression = 7 … Continue reading

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Two Reasons Why Companies Might Buy Your Product

When we are selling or marketing in a B2C environment, the products either met a real need, or they satisfy a consumer “want/desire”.  But, in a B2B world, have we ever really thought about why companies buy? Companies may buy YOUR product … Continue reading

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