Tag Archives: competitive advantage

Technology Purchasing Power Shift from CIOs to CMO

Creating Experiences that Attract, Engage and Drive Prospects to Buy Did you know that by 2017 CMOs will spend more on IT than CIOs? That seems shocking, right?!  As customer engagement is quickly becoming the criterion on which a successful … Continue reading

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Should Sales Training Be the Responsibility of Marketing?

Did you know that the average sales call lasts approximately 1.5 minutes? And a first impression is formed in the first 7 seconds? Average Talk Time/Call = 1.5 minutes. Average Cold Call Prep Time = 3 minutes. Average First Impression = 7 … Continue reading

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Two Reasons Why Companies Might Buy Your Product

When we are selling or marketing in a B2C environment, the products either met a real need, or they satisfy a consumer “want/desire”.  But, in a B2B world, have we ever really thought about why companies buy? Companies may buy YOUR product … Continue reading

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