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Tag Archives: product marketing
Product Marketing is Evolving… Is Yours?
The customer-facing role of product marketing is rapidly changing. Customers are driving the sales process and expect a more hands-on interactive experience as a result of the consumerization of technology. As a result, companies need new ways to captivate and … Continue reading
Taking 3D from the Silver Screen to B2B Product Marketing
Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D, 3D interactive product marketing, 3D interactive product models, 3D Product Models, 3D Products, Apple iPad, Avatar, B2B, B2B marketing, BD, Belden, business challenges, Cisco, Differentiation, GE Industrial, Google+, iPad, James Cameron, Junier networks, Kaon Interactive, laptop, marketers, Marketing ROI, Martin Scorsese, messaging, multi-platform, Nexus 7, product demonstrations, product marketing, Titanic, touch-screen, Waters
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Showing Complex Products, Simply
Complex products and processes can be a challenge to illustrate well. In the case of the BD Max, a fully-automated molecular diagnostic device, the challenge was showing the physical features of the device as well as a very detailed workflow … Continue reading
Posted in 3D Products, Creative Crackerjack
Tagged 3D model, BD Max, Business, complex products, interactive, product marketing, product model
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