Tag Archives: product model

Using Innovative Marketing Tools to Market Innovative Products

CHALLENGE: Product Growth, Visibility and Differentiation Scott Ciccione, Director of the Unified Computing Services group at Cisco talks about connecting with their 13,000 customers in just over 2.5 years of selling UCS. The UCS group, a division that experienced 57% … Continue reading

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Showing Complex Products, Simply

Complex products and processes can be a challenge to illustrate well. In the case of the BD Max, a fully-automated molecular diagnostic device, the challenge was showing the physical features of the device as well as a very detailed workflow … Continue reading

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