Tag Archives: Business

3 Things that will Impress Your CMO

Posted on August 7, 2012 by kaonmarketingguru

Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading →

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What is “Interactive Marketing”?

Posted on July 3, 2012 by KaonTrendSpotter

Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading →

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Marketers Only Get One Chance to Make a First Product Impression

Posted on June 4, 2012 by kaonmarketingguru

First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading →

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