Tag Archives: 3D

HTML5 Finally Becomes Viable for B2B Marketing

HTML5 is a buzzword more than a technology. It is a shorthand for a collection of other web technologies that together can make web sites more interactive and engaging, and mobile apps easier to author and cheaper to deploy. The … Continue reading

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iMediaConnection: How to Lower Costs by Repurposing Content

How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading

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Taking 3D from the Silver Screen to B2B Product Marketing

Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading

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