Category Archives: CEO Corner

Global Marketing Alliance: The Blurry Line Between Marketing & Sales Enablement

Posted on January 29, 2014 by KaonTrendSpotter

January 29, 2014 Byline by Gavin Finn published by  The Global Marketing Alliance The Blurry Line Between Marketing & Sales Enablement When was the last time your sales team applauded when your marketing team delivered materials or content for them … Continue reading →

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Sales Enablement – Is There Anything More Important?

Posted on November 7, 2013 by Gavin Finn

There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. But wait, marketers will protest, Sales Enablement is only one of … Continue reading →

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The Science Behind Why “Good” Marketing Makes Selling Much Easier

Posted on September 5, 2013 by Gavin Finn

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading →

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