Tag Archives: trade show

Improve Event Marketing Performance– Do More with Less!

Posted on July 18, 2013 by KaonTrendSpotter

In a time when marketing budgets are decreasing, event marketers are struggling to do more with less, while still maintaining high-quality face-to-face interactions.  The stakes are higher and participation is more expensive than ever. Nice collateral, a trinket giveaway and a … Continue reading →

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Marketers Make Manufacturing Products Sexy

Posted on April 10, 2012 by kaonmarketingguru

Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading →

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CMOs Must Redefine Traditional Marketing

Posted on January 20, 2012 by kaonmarketingguru

In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading →

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