Tag Archives: sales enablement

Sales Enablement – Is There Anything More Important?

Posted on November 7, 2013 by Gavin Finn

There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. But wait, marketers will protest, Sales Enablement is only one of … Continue reading →

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Now You’re Talking My (Marketing) Language

Posted on August 14, 2013 by kaonmarketingguru

Singing the Same Tune Getting everyone within your organization to use the same vernacular when talking about your products is an ongoing challenge for marketing departments. Creating a consistent, concise, and compelling marketing message should be more of a good … Continue reading →

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Should Sales Training Be the Responsibility of Marketing?

Posted on January 23, 2013 by kaonmarketingguru

Did you know that the average sales call lasts approximately 1.5 minutes? And a first impression is formed in the first 7 seconds? Average Talk Time/Call = 1.5 minutes. Average Cold Call Prep Time = 3 minutes. Average First Impression = 7 … Continue reading →

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