Tag Archives: sales enablement

B2B Marketers Top 3 Problems

Posted on May 15, 2012 by Gavin Finn

I’ve been fortunate to attend (and be an invited speaker at) several industry conferences and events this year, and it seems to me that there are some interesting threads that have emerged. In speaking with marketing executives from a wide … Continue reading →

Posted in CEO Corner, Sales Tools | Tagged budget decline, CMO challenges, complex, complex marketing, complex products, Differentiation, inconsistent message, marketing, marketing budget, message consistency, sales, sales enablement | 1 Comment

All Your Products in Your Pocket – Virtually

Posted on April 26, 2012 by kaonmarketingguru

The First Mobile Solution to Make 2 Ton Products Portable The Kaon 3D Product App™ is the latest Kaon innovation providing interactive 3D product models optimized for the iPad and iPhone, without an Internet connection. Mobile devices are quickly becoming the hottest … Continue reading →

Posted in Marketing Guru, News | Tagged 3d product, Ciena, iPad, iPhone, Kaon, marketing, mobile, mobile technology, partners, product, product models, sales, sales enablement, Smartphone, touch-screen, virtual | Leave a comment

CMOs Must Redefine Traditional Marketing

Posted on January 20, 2012 by kaonmarketingguru

In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading →

Posted in Marketing Guru | Tagged 3d product, CMO, cross-platform, iPad, laptop, marketing, messaging, sales enablement, social media, touch-screen, trade show, Website | Leave a comment

Tag Archives: sales enablement

B2B Marketers Top 3 Problems

All Your Products in Your Pocket – Virtually

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