Tag Archives: marketing

At its core, marketing and sales is about change

Posted on April 20, 2015 by kaonmarketingguru

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading →

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Digital Transformation Is Upon Us…

Posted on March 19, 2015 by Kristy Pauloski

The era of digital transformation is upon us and is likely to accelerate in 2015, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about … Continue reading →

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Interactive Apps Supercharge Channel Sales And Marketing

Posted on March 10, 2015 by Kristy Pauloski

February 26,2015– Byline by Gavin Finn, published by IT Best of Breed. Selling and marketing has become more complex as customers perceive products (and services) to be more commoditized. This has resulted in an acute need to clearly articulate and … Continue reading →

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