Tag Archives: marketing

The Science Behind Why “Good” Marketing Makes Selling Much Easier

Posted on September 5, 2013 by Gavin Finn

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading →

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Lack of Innovation is Hurting Your Career

Posted on August 21, 2013 by Gavin Finn

Everyone knows the old adage: “Insanity: doing the same thing over and over again but expecting different results.”, often attributed to Albert Einstein. Yet, many B2B marketers continue to pursue the same tactics and strategies, deluding themselves into believing that … Continue reading →

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3 Reasons Mobile Matters for Trade Shows and Events

Posted on August 1, 2013 by KaonTrendSpotter

Reasons Why Mobile Matters for Trade Show and Event Marketers Mobility is the name of the game for today’s event marketers, and it must be part of every marketing strategy. Fortunately, armed with new interactive technologies, sales and marketing teams … Continue reading →

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