Tag Archives: iPad

Connecting with Customers through Social Media

It’s not news to anyone that social media is growing rapidly and businesses large and small are jumping into the mix with corporate twitter accounts, Facebook pages, and Google+ pages. There is much debate about the best social media strategies … Continue reading

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Marketers Make Manufacturing Products Sexy

Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading

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CMOs Must Redefine Traditional Marketing

In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading

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