Category Archives: Sales Tools

4 Tips for Creating A Killer Product Presentation for Your Sales Team

Posted on December 17, 2012 by kaonmarketingguru

According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading →

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How iPads Revolutionize Medical Device Marketing

Posted on September 12, 2012 by KaonTrendSpotter

How iPads Revolutionize Medical Device Marketing Have you ever tried to present a complex medical device at a moment’s notice? If so, you’ll know how difficult it is to communicate complex product differentiators, workflow and processes without a visual aid. … Continue reading →

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The Blurry Line Between Marketing and Sales Enablement

Posted on September 4, 2012 by Gavin Finn

When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading →

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