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Customer Experience Update
Author Archives: Kristy Pauloski
ABCs of content marketing and why it matters to brands
Byline by Dana Drissel, published by Mobile Marketer. So many people today have a preconceived idea of what content marketing is, but do any of us really know? Content marketing is creating and distributing valuable, relevant and consistent information that … Continue reading
The Buyer’s Journey: Marketing & Sales Roles
We have a great deal of research now about how B2B buyers travel through a specific process before they ultimately purchase. As sales and marketing teams adapt to this new world order, what roles should they play at each stage … Continue reading
Posted in CEO Corner
Tagged business challenges, Customer experience, engagement, marketing, sales, sales enablement
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Video is Out, Interactivity is In
Four things that videos CAN’T do [that Interactive Applications CAN]: Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading
Posted in 3D Products
Tagged 3D, 3D interactive product marketing, 3D Product Models, 3D Products, B2B, B2B marketing, Blog, Business, business challenges, complex products, Content marketing, Customer experience, engagement, engagement marketing, Innovation, interactive, interactive marketing, iPad, Kaon, Kaon Interactive, sales tools
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