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Tag Archives: sales
5 Steps to Telling Your Product Story Better
When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1. Hands-on customer engagement … Continue reading
The Utopian Future of Channel Selling
Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading
Posted in Channel Partners, Marketing Guru, Sales Tools
Tagged 3D Products, access, channel, Channel Partners, Global, interactivity, marketing, OEM, online, product demonstrations, sales, sales tools, tools, training, Vars, worldwide, worldwide sales
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Intimate EBC Technologies That Win Deals
“If you have the most state-of-the-art products in the world, how you represent yourself has to be done with state-of-the-art marketing techniques,” says Rob Pollack, Boeing’s VP of Branding. Therefore, it is imperative to find technologies that lend the same … Continue reading
Posted in 3D Products, Hardware Trends, Marketing Guru
Tagged 3D Products, Boeing, Brand, complex products, EBCs, Executive Briefing Centers, iPads, Kaon, marketers, products, sales, Sparks, technology
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