Tag Archives: sales enablement

ABCs of content marketing and why it matters to brands

Posted on December 15, 2014 by Kristy Pauloski

 Byline by Dana Drissel, published by Mobile Marketer. So many people today have a preconceived idea of what content marketing is, but do any of us really know? Content marketing is creating and distributing valuable, relevant and consistent information that … Continue reading →

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The Buyer’s Journey: Marketing & Sales Roles

Posted on December 11, 2014 by Kristy Pauloski

We have a great deal of research now about how B2B buyers travel through a specific process before they ultimately purchase. As sales and marketing teams adapt to this new world order, what roles should they play at each stage … Continue reading →

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Why Engagement Leads to Revenue Growth

Posted on June 26, 2014 by kaonmarketingguru

Getting prospects to REALLY understand your complex B2B offering, and why your solutions are better than the competition, is one of the hardest things for a marketer to achieve. Many of us fail at successfully communicating our differentiation and inevitably loose … Continue reading →

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