Tag Archives: marketing

ABCs of content marketing and why it matters to brands

Posted on December 15, 2014 by Kristy Pauloski

 Byline by Dana Drissel, published by Mobile Marketer. So many people today have a preconceived idea of what content marketing is, but do any of us really know? Content marketing is creating and distributing valuable, relevant and consistent information that … Continue reading →

Posted in Marketing Guru | Tagged , , , , , , , , , , , , , , | Leave a comment

The Buyer’s Journey: Marketing & Sales Roles

Posted on December 11, 2014 by Kristy Pauloski

We have a great deal of research now about how B2B buyers travel through a specific process before they ultimately purchase. As sales and marketing teams adapt to this new world order, what roles should they play at each stage … Continue reading →

Posted in CEO Corner | Tagged , , , , , | Leave a comment

5 Steps to Telling Your Product Story Better

Posted on August 26, 2014 by kaonmarketingguru

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1.    Hands-on customer engagement … Continue reading →

Posted in 3D Products, Marketing Guru | Tagged , , , , , , , , , , , , , , , | Leave a comment