Tag Archives: interactive

5 Steps to Telling Your Product Story Better

Posted on August 26, 2014 by kaonmarketingguru

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1.    Hands-on customer engagement … Continue reading →

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Why “Interactive” is not Synonymous with “Online”

Posted on March 21, 2014 by Gavin Finn

A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading →

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Why B2B Marketers Don’t Innovate More: There’s a Scientific Explanation

Posted on March 6, 2014 by Gavin Finn

This article was originally shared on LinkedIn. Follow Kaon Interactive on LinkedIn to discuss the hottest trends in B2B marketing! Last week, at a major trade show, the division President of a scientific instrument company stood in his luxurious 100’X50’ plush-carpeted booth and … Continue reading →

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