Tag Archives: B2B marketing

Engaging Prospects with Device Agnostic Marketing Tools

It has become very clear that the multiscreen world is upon us, changing the face of marketing rapidly, and B2B marketers must adapt to this revolution. Innovative marketers also must leverage the new wave of cross-channel engagement; people are now … Continue reading

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Kaon’s Digital Platform Gets Kudos from ‘Mobile Marketing Watch’

In the vastly competitive modern world of digital marketing, it’s difficult to earn the reputation of pioneer and venture into new, previously uncharted waters. But that’s what the folks at Kaon Interactive have done with their latest efforts, about which … Continue reading

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Why “Interactive” is not Synonymous with “Online”

A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading

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