Tag Archives: B2B content marketing

A Guide to B2B Social Media Marketing

Ever since Social Media became the most popular medium since the Big Bang (not the TV show, the actual Big Bang) B2B marketers have been struggling to “leverage” this medium. But it is early days yet, and there are no … Continue reading

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Kaon’s Digital Platform Gets Kudos from ‘Mobile Marketing Watch’

In the vastly competitive modern world of digital marketing, it’s difficult to earn the reputation of pioneer and venture into new, previously uncharted waters. But that’s what the folks at Kaon Interactive have done with their latest efforts, about which … Continue reading

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Chief Marketer: Top 4 B2B Digital Content Strategies for 2013

Today’s B2B customers are driving the sales process and expect a more hands-on interactive experience. As a result, companies are looking for new ways to captivate and engage their customers to shorten the sales cycle and drive revenue. Here are … Continue reading

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