Tag Archives: B2B marketing

5 Steps to Telling Your Product Story Better

Posted on August 26, 2014 by kaonmarketingguru

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1.    Hands-on customer engagement … Continue reading →

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Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

Posted on May 30, 2014 by KaonTrendSpotter

May 27, 2014 – Byline by Gavin Finn, published by Direct Marketing News Why Being ‘Risk Averse’ is Bad for Your Career What opportunities for achieving great success are we missing by studiously avoiding perceived risk? Many B2B professionals, from marketing, sales—and even … Continue reading →

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Diagnostic and Interventional Cardiology: Mobile Technology Enables New Level of Customer Engagement in Medical Marketing

Posted on May 1, 2014 by KaonTrendSpotter

May 1, 2014 – Byline by Gavin Finn, published by Diagnostic and Interventional Cardiology Mobile Technology Enables New Level of Customer Engagement in Medical Marketing When physicians interacted with an iPad their degree of interest in a product increased by as much … Continue reading →

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