Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

CMOs Must Redefine Traditional Marketing

Posted on January 20, 2012 by kaonmarketingguru

In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading →

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The Highs and Lows of Event Marketing

Posted on December 30, 2011 by kaonmarketingguru

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading →

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CMOs say, “No Products, No Problem”

Posted on December 21, 2011 by kaonmarketingguru

Getting your customer interested in your products is hard enough. Getting them to engage, understand, and build an emotional connection with your product is a whole ‘nother story. Especially when the product is MIA. There are enough challenges for sales … Continue reading →

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