Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

Top 3 Reasons Marketers Are Scared of Change?

Posted on August 28, 2012 by kaonmarketingguru

Sticking to the status quo is no way to live life and it is definitely not an acceptable way to approach your B2B marketing initiatives. So why are marketing departments producing the same old static brochures and repetitive video loops … Continue reading →

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3 Things that will Impress Your CMO

Posted on August 7, 2012 by kaonmarketingguru

Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading →

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What is “Interactive Marketing”?

Posted on July 3, 2012 by KaonTrendSpotter

Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading →

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