Learn More About Kaon
-
Connect with Kaon
-
Latest Kaon Posts
Archives
Subscribe
Customer Experience Update
Author Archives: Kristy Pauloski
How to Measure Your Social Media Activities Using Google Analytics
Hubspot Inbound Conference Recap 8 of 9 How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what … Continue reading
Posted in Marketing Guru
Tagged analytics, B2B marketing, business challenges, Google Analytics, Google UTm, Hubspot, Inbound, LinkedIn, marketing, Measurement, organic, sales, social media, twitter
Leave a comment
Power the Bottom of the Funnel with Sales Enablement
Hubspot Inbound Conference Recap 7 of 9 Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you … Continue reading
Posted in Marketing Guru
Tagged B2B, BOFU, Buyers journey, customers, Hubspot, Inbound, Kaon, kaoninteractive, Marketing Funnel, Pain Points, Sales and Marketing Alignment, Sales funnel, social media
Leave a comment
Hubspot Inbound Conference 6 of 9
Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is … Continue reading
Posted in Marketing Guru
Tagged B2B, Boston, CMO, Hubspot, Inbound, Inside sales, Lead generation, marketing, Revenue, sales
Leave a comment
Kaon Interactive 