Tag Archives: Lead generation

Hubspot Inbound Conference 6 of 9

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , | Leave a comment

Marketing Moves to Center Stage

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to … Continue reading

Posted in CEO Corner | Tagged , , , , , | Leave a comment

A Guide to B2B Social Media Marketing

Ever since Social Media became the most popular medium since the Big Bang (not the TV show, the actual Big Bang) B2B marketers have been struggling to “leverage” this medium. But it is early days yet, and there are no … Continue reading

Posted in CEO Corner | Tagged , , , , , , , , , , , , , , , | Leave a comment