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Tag Archives: Lead generation
Hubspot Inbound Conference 6 of 9
Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is … Continue reading
Posted in Marketing Guru
Tagged B2B, Boston, CMO, Hubspot, Inbound, Inside sales, Lead generation, marketing, Revenue, sales
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Marketing Moves to Center Stage
In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to … Continue reading
Posted in CEO Corner
Tagged CEOs, CMOs, CMSWire, Lead generation, marketing, strategy
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A Guide to B2B Social Media Marketing
Ever since Social Media became the most popular medium since the Big Bang (not the TV show, the actual Big Bang) B2B marketers have been struggling to “leverage” this medium. But it is early days yet, and there are no … Continue reading
Posted in CEO Corner
Tagged awareness, B2B content marketing, B2B social, B2B Social Marketing, B2B social media, Blog, blogs, branding, channels, facebook, instagram, Lead generation, LinkedIn, marketing, social media, twitter
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