Author Archives: kaonmarketingguru

Unknown's avatar

About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.

CMOs Must Redefine Traditional Marketing

Posted on January 20, 2012 by kaonmarketingguru

In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading →

Posted in Marketing Guru | Tagged , , , , , , , , , , , | Leave a comment

The Highs and Lows of Event Marketing

Posted on December 30, 2011 by kaonmarketingguru

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading →

Posted in Marketing Guru, Trade Show Trends | Tagged , , , , , , , , , , , | Leave a comment

CMOs say, “No Products, No Problem”

Posted on December 21, 2011 by kaonmarketingguru

Getting your customer interested in your products is hard enough. Getting them to engage, understand, and build an emotional connection with your product is a whole ‘nother story. Especially when the product is MIA. There are enough challenges for sales … Continue reading →

Posted in 3D Products, Marketing Guru, Sales Tools | Tagged , , , , , | Leave a comment