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Tag Archives: trade show
Why “Interactive” is not Synonymous with “Online”
A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading
EXHIBITORS DAILY: Blurred Lines 2– Bridging the Gap Between Sales and Marketing
March 13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily Blurred Lines 2: Bridging the Gap Between Sales and Marketing Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between … Continue reading
Video: An Event Engagement No-No
Display technology is becoming more and more prominent at events, with nearly every customer engagement having a large HD monitor, touch screens or vivid custom-built displays. Despite all these flashy content delivery methods, there has been an overwhelming amount of … Continue reading