Tag Archives: social media

Connecting with Customers through Social Media

It’s not news to anyone that social media is growing rapidly and businesses large and small are jumping into the mix with corporate twitter accounts, Facebook pages, and Google+ pages. There is much debate about the best social media strategies … Continue reading

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CMOs Must Redefine Traditional Marketing

In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading

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Trade Show Technology Trends to Watch in 2012

Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than GPS.  In conjunction with smart … Continue reading

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