Tag Archives: sales

How to Measure Your Social Media Activities Using Google Analytics

Hubspot Inbound Conference Recap 8 of 9 How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what … Continue reading

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Hubspot Inbound Conference 6 of 9

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is … Continue reading

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At its core, marketing and sales is about change

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading

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