Tag Archives: New marketing trends

American Marketing Association: 5 Tips for Putting B-to-B Buyers in Control Today

Posted on February 11, 2014 by KaonTrendSpotter

February 10, 2014– Byline by Gavin Finn, published by the American Marketing Association 5 Tips for Putting B-to-B Buyers in Control Today B-to-B buyers are empowered like never before, and marketers are in the midst of the most dramatic disruption in … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , , , | Leave a comment

What is “Interactive Marketing”?

Posted on July 3, 2012 by KaonTrendSpotter

Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading →

Posted in 3D Products, Geek Talk, Marketing Guru | Tagged , , , , , , , , , , , , | Leave a comment

Marketing Innovation

Posted on January 27, 2012 by Gavin Finn

Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , , | Leave a comment