Tag Archives: interactivity

The Utopian Future of Channel Selling

Posted on July 21, 2014 by KaonTrendSpotter

Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading →

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Why Engagement Leads to Revenue Growth

Posted on June 26, 2014 by kaonmarketingguru

Getting prospects to REALLY understand your complex B2B offering, and why your solutions are better than the competition, is one of the hardest things for a marketer to achieve. Many of us fail at successfully communicating our differentiation and inevitably loose … Continue reading →

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Diagnostic and Interventional Cardiology: Mobile Technology Enables New Level of Customer Engagement in Medical Marketing

Posted on May 1, 2014 by KaonTrendSpotter

May 1, 2014 – Byline by Gavin Finn, published by Diagnostic and Interventional Cardiology Mobile Technology Enables New Level of Customer Engagement in Medical Marketing When physicians interacted with an iPad their degree of interest in a product increased by as much … Continue reading →

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