All Your Products in Your Pocket – Virtually

Posted on April 26, 2012 by kaonmarketingguru

The First Mobile Solution to Make 2 Ton Products Portable

The Kaon 3D Product App™ is the latest Kaon innovation providing interactive 3D product models optimized for the iPad and iPhone, without an Internet connection. Mobile devices are quickly becoming the hottest sales enablement tool, and professionals have long searched for content that takes full advantage of the mobility and interactivity (via the touch-screen) capabilities of tablets and Smartphones. Well, look no more! The Kaon 3D Product App allows you to demonstrate photo-realistic interactive 3D product models that look and behave just like the physical products, all in the palm of your hand without Internet.

Bill Rozier, Vice President of Global Marketing at Ciena, commented, “Kaon’s technology has been an incredible game changer for our global sales team and network of partners. They essentially have all of our products in the palm of their hands, and can literally put them into the hands of customers. This results in a very personal, intimate experience that affords a faster understanding of the products and their benefits.” He continued, “The mobile app technology also extends the selling environment significantly, affording access to more prospects and customers.”

Click here to read the full Kaon 3D Product App Fact Sheet or click on one of the logos below to experience an App that Kaon developed for some of our customers on the iPad.

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Connecting with Customers through Social Media

Posted on April 12, 2012 by KaonTrendSpotter

It’s not news to anyone that social media is growing rapidly and businesses large and small are jumping into the mix with corporate twitter accounts, Facebook pages, and Google+ pages. There is much debate about the best social media strategies and ways to measure effectiveness, but there is one aspect of the social sphere that I think most businesses would be remiss to not incorporate: CUSTOMERS.

Customers are hands down the most influential constituents a company can have, and because social media is inherently public, it brings a company’s visibility to a completely new level. A happy customer speaks volumes about your company, products or services and an unsolicited testimonial holds more weight in the mind of prospects than any type of sales pitch or marketing material you can whip up internally. Customers have firsthand knowledge of working with you, and if they are willing to publically interact with you or post about your company it can be the cornerstone of a positive reputation.

Maintaining a good relationship with customers on twitter or Facebook is a mutually beneficial: Customers get to showcase your product or service and how it benefits them, and in turn, your offerings are promoted. You re-tweet or re-post customer content and they receive additional exposure, reaching your social media audience which may be drastically different than theirs.

Here are a couple ways in which we’ve connected with Kaon’s customers via social media…

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Check it out yourself….

Ciena’s Blog: Ciena’s new 3D product app for the iPad and iPhone

Cisco Borderless Networks Post: 80 Gbps/slot plus integrated service modules… What supervisor engine and switch can do that? Try the interactive demo.http://bit.ly/qQIRyz

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Marketers Make Manufacturing Products Sexy

Posted on April 10, 2012 by kaonmarketingguru

Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the marketplace is great for the few industrial machines featured, but for the rest, the marketing “wow” factor that lures potential buyers into their plant isn’t always so apparent. After all, take away the “lights, camera, action,” and what you’ve got is a piece of equipment that makes a product or solution in a designated area on a plant floor.

Marketers have tried for years to make these products sexy and struggled to find new and innovative ways to educate buyers on their products features and benefits, without having to bring them onsite, which has greatly prolonged their sales cycles.

Despite the sophistication, and often the sheer size and weight, of the products, trade show exhibition remains a valid strategy for manufacturers of industrial machinery. Due to the excessive costs of shipping products to events and the space limitations within the booth, however, marketers are challenged to find ways to show all product offerings by any means possible—more often than not, with stagnant, one-dimensional printed catalogs and product data sheets.

The latest marketing trend that’s evolving for manufacturing companies are 3D product models (on iPads, laptops, websites and touch-screens) that allow both sales and marketing teams to interactively demonstrate their products features, benefits, workflow, and process (anywhere, anytime) without the product being present.

  • Users control their own, personalized experiences based on individual preferences
  • Customers are in the “driver’s seat” experiencing products from every angle (zoom, spin, measure)
  • Users explore options and features (opening drawers, remove components, view add-ons)
  • The 3D Product Models clearly demonstrate workflow and process

Results: Prospects no longer need to come onsite for product demonstrations and these 3D product models have eliminated the need to ship physical products to trade shows, sales demonstrations, and other venues, drastically reducing product shipping, drayage, and travel expenses. These interactive solutions have made marketing heroes in the industrial manufacturing space and have expanded their sales reach exponentially.

Click here to ‘Experience’ a 3D Product Model today!

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