Category Archives: CEO Corner

iMediaConnection: How to Lower Costs by Repurposing Content

Posted on February 7, 2013 by KaonTrendSpotter

How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading →

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Two Reasons Why Companies Might Buy Your Product

Posted on January 7, 2013 by Gavin Finn

When we are selling or marketing in a B2C environment, the products either met a real need, or they satisfy a consumer “want/desire”.  But, in a B2B world, have we ever really thought about why companies buy? Companies may buy YOUR product … Continue reading →

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The Blurry Line Between Marketing and Sales Enablement

Posted on September 4, 2012 by Gavin Finn

When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading →

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