Author Archives: kaonmarketingguru

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About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.

Why Engagement Leads to Revenue Growth

Getting prospects to REALLY understand your complex B2B offering, and why your solutions are better than the competition, is one of the hardest things for a marketer to achieve. Many of us fail at successfully communicating our differentiation and inevitably loose … Continue reading

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Kaon’s Digital Platform Gets Kudos from ‘Mobile Marketing Watch’

In the vastly competitive modern world of digital marketing, it’s difficult to earn the reputation of pioneer and venture into new, previously uncharted waters. But that’s what the folks at Kaon Interactive have done with their latest efforts, about which … Continue reading

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Intimate EBC Technologies That Win Deals

“If you have the most state-of-the-art products in the world, how you represent yourself has to be done with state-of-the-art marketing techniques,” says Rob Pollack, Boeing’s VP of Branding. Therefore, it is imperative to find technologies that lend the same … Continue reading

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