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Tag Archives: marketing
The Unified Business Model (The Future of Sales & Marketing)
Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. Hubspot Inbound Conference Recap 9 of 9 The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez … Continue reading
Posted in Marketing Guru
Tagged 3D, Boston, business challenges, business priorities, Hubspot, Inbound, marketing, Marketing ROI, sales, Sales and Marketing Alignment
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How to Measure Your Social Media Activities Using Google Analytics
Hubspot Inbound Conference Recap 8 of 9 How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what … Continue reading
Posted in Marketing Guru
Tagged analytics, B2B marketing, business challenges, Google Analytics, Google UTm, Hubspot, Inbound, LinkedIn, marketing, Measurement, organic, sales, social media, twitter
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Hubspot Inbound Conference 6 of 9
Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is … Continue reading
Posted in Marketing Guru
Tagged B2B, Boston, CMO, Hubspot, Inbound, Inside sales, Lead generation, marketing, Revenue, sales
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