Tag Archives: marketing

Positioning and Differentiation – Why Consistency Matters

Posted on April 4, 2012 by Gavin Finn

What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading →

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Marketing a Technical Product to Non-Technical People

Posted on March 8, 2012 by kaonmarketingguru

I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading →

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Digital Marketing Strategy

Posted on February 13, 2012 by darlenehollywood

In the past week, I’ve heard two different people, from two very different walks of business life, reference digital marketing strategy, or DMS for short. If this is any indication, it appears that this could be the next hot trend … Continue reading →

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