Tag Archives: interactive

Why “Interactive” is not Synonymous with “Online”

A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading

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Why B2B Marketers Don’t Innovate More: There’s a Scientific Explanation

This article was originally shared on LinkedIn. Follow Kaon Interactive on LinkedIn to discuss the hottest trends in B2B marketing! Last week, at a major trade show, the division President of a scientific instrument company stood in his luxurious 100’X50’ plush-carpeted booth and … Continue reading

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TMCnet: More B2B Companies Relying on Mobile Apps for Marketing

A larger number of companies that sell products in the B2B space are moving onto more mobile approaches, using apps to get their pitches across and make sure that their sales teams are reeling in customers, according to Kaon Interactive, … Continue reading

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