Tag Archives: interactive

The Highs and Lows of Event Marketing

Posted on December 30, 2011 by kaonmarketingguru

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading →

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Beyond Digital Signage to Intelligent Signage

Posted on December 28, 2011 by KaonTrendSpotter

Digital signage has come a long way from closed loop videos to full-scale interactive ‘hands-on” experiences that truly captivate customer interest. “We have moved way beyond traditional digital signage to intelligent signage that can be experienced,” Jeff Hastings, CEO of Bright … Continue reading →

Posted in Geek Talk, Hardware Trends, Trade Show Trends | Tagged , , , , , , , , | 1 Comment

“Interactive” is not just for the internet

Posted on December 23, 2011 by Gavin Finn

When we hear or read the term “interactive marketing” the immediate connotation is web marketing, or anything to do with the Internet. In fact, many ad agencies are known as “interactive agencies” simply because they focus on Internet marketing. This … Continue reading →

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